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Tasty travels: Thai SELECT campaign spices up tourism

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Thai SELECT campaign spices up tourism

The joint Tourism Authority of Thailand and Commerce Ministry Travel, Taste, Thai Select campaign unveiling has taken place. This original project embodies the foundation of the sectoral development of the soft power strategy, where Thai SELECT quality restaurant chain becomes the spearhead of the promotion and lifts the position of Thai cuisine.

As Chief of Commercial Minister in the Campaign, Minister Napintorn Srisunpang is the campaign that focuses on the role of professionalism, hygiene, and authentic Thai cuisine. 

The initiative engages the partners to harness their individual combined resources and skills. It uses them to broaden the reach and impact of the initiative in the different target audiences.

Contemplating the development of new markets targeted at other provinces with high tourist crowds, the campaign will provide impetus for economic growth and generating incomes especially for the small-scale enterprises within the hospitality area.

Thai SELECT Certified Restaurants on the Rise

By March 14 this year, number of the Thai SELECT/certified restaurants became increased in reference to the department’s record from the Ministry of Commerce. 

Currently, the 370 of Thai Quality Restaurant Club has already spread across all of the country, symbolizing the prevalence of quality standards in Thai Cuisine’s fame.

The future of the eateries is predicted to have further growth as another 200 of them, especially in areas popular with tourists such as Chiang Mai and Phuket, are supposed to carry the certification label this coming year. This expansion show the vision of the campaign to persistently remaking culinary scene and making it more sense in the area.

“In the heart of Thailand’s culinary landscape, the Travel, Taste, Eat Thai SELECT campaign is a beacon of excellence, showcasing the rich flavours and heritage of Thai cuisine.”

The 1400 operating Thai SELECT restaurants abroad, with the campaign achieve influence beyond the borders. It could be seen as a global ambassador for Thai cuisine.

As revealed by Napintorn Srisunpang the Thai SELECT brand alphabet in Thai sums up the success becoming the symbol of Thai cuisine excellence, which then, gives recognition and trust for Thai dishes with foreign visitors. This all-round success stamps the seal of the Kingdom of Thailand as the wordly famous center of culinary arts.

People will be delighted to know that structures unveiled by Krungthai Compass, which is the research body of Krungthai Bank, indicate tremendous progress on the Thai market of restaurant.



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Rayong fishing groups sue Star Petroleum over oil spill devastation

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Rayong fishing groups sue Star Petroleum over oil spill devastation

A group of 14 individuals hailing from Rayong, 2qmate release of 50,000 liters of crude oil into the Gulf of Thailand, besmirching the shores of Rayong.

The province’s Fisheries Office reports a toll of at least 2,600 fishermen affected by this calamity. Beyond the depletion of fish stocks in the area, the contamination rendered the remaining catch unsalvageable.

Subsequent to the disaster, local fishermen have found it unfeasible to sustain themselves. Their customary fishing yields from the Rayong coastline have notably dwindled. Many have resorted to extending their maritime excursions or ceasing fishing operations entirely.

“14 Rayong residents sue SPRC over 2022 oil spill, seeking compensation for livelihood losses.”

Lamom Boonyong, president of the Pak Nam Ban Rao fishing community, elucidated that the lawsuit extends beyond the culpability of the oil spill’s perpetrator. Five additional entities stand accused of contravening environmental safeguarding statutes.

Representing diverse factions comprising over 800 members collectively, the plaintiffs aim to establish a precedent with their litigation.

Should the verdict favor their cause, it could pave the way for compensation claims by remaining members, potentially entailing a financial burden of approximately 240 million baht for the implicated company, as per Bangkok Post.

Furthermore, these groups implore governmental intervention to facilitate the restoration of the local marine ecosystem. The Civil Court is slated to review the lawsuit on May 17th.

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Pattaya Port Authority prepares 700 speedboats for Songkran

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Pattaya Port Authority prepares 700

As the Songkran Festival looms closer, Pattaya Port Authority prepares for an influx of travellers with an initiative to ensure safety and convenience. From April 11 to 17, they are set to facilitate seamless water travel between Koh Larn and Pattaya.

To cater to the needs of both locals and tourists, the authority has orchestrated a fleet comprising 60 passenger boats and 700 speedboats. Their ambitious setup aims to handle at least 20,000 travellers daily, totalling a staggering 140,000 to 150,000 over the seven-day festival.

Ekkrach Kantharo, Director of the Regional Marine Office, Pattaya Branch, highlighted the meticulous preparations.

“With Thailand offering visa-free entry for Chinese tourists this year, there’s been a noticeable surge in visitors to Pattaya, especially those flocking to the pristine shores of Koh Larn for relaxation.”
Passenger boats, each capable of accommodating 150 travellers, will shuttle between Pattaya and Koh Larn hourly, with three to four boats scheduled based on demand. Meanwhile, speedboats will offer flexibility for private trips.

The allure of Koh Larn’s scenic beaches and crystal-clear waters has made it a top pick among tourists, driving up the demand for water travel services. Daily port activity in Pattaya has skyrocketed to over 15,000 passengers, with foreigners making up 70%, including Chinese, Russians, and Indians, while Thai nationals account for the remaining 30%.

During the Songkran festival period, the Pattaya Port Authority will set up a dedicated water convenience and public relations centre at the port. Collaborating with Pattaya City, marine police, tourist police, and rescue workers, they aim to prioritise safety.

Strict regulations will be enforced, with boat operators required to conduct thorough checks on vessel conditions and safety equipment, including life jackets and lifebuoys, reported Pattaya Mail.

Regular inspections for drugs will also be carried out to maintain a secure environment for all travellers amid the festive celebrations.

In related news, the Tourism Authority of Thailand (TAT) is anticipating a robust tourism influx from North and South America this year, with a projection of at least 1.5 million tourists – a figure that mirrors the 2019 statistics. This surge is attributed to the confluence of the Songkran celebrations and the Easter holiday in April.

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Chiang Mai tourism expects rebound despite hotel booking slump

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hotel booking slump

Chiang Mai, once bustling with tourists, is currently facing a downturn in hotel bookings as of Wednesday.

According to La-iad Bungsrithong, advisor to the Northern Thai Hotels Association, reservations are only at 30% capacity compared to the same period last April.

Despite this gloomy scenario, there is a glimmer of hope on the horizon. La-iad anticipates that occupancy rates will rebound to 70% during the upcoming Songkran Festival.

Scheduled from April 13 to 15 in Chiang Mai, the festival is expected to draw a large number of tourists. Some areas have even designated April 1 as the kickoff for water play festivities.

In related news, Chiang Mai tourism remains optimistic about a recovery despite the current slump in hotel bookings.

Traditionally favored as a cool winter retreat, Chiang Mai has faced additional challenges, notably air pollution. La-iad expressed optimism about a potential increase in tourist numbers by April, provided that the PM2.5 issues are effectively addressed.

“Chiang Mai is currently grappling with alarming levels of air pollution.”

However, this problem extends beyond Chiang Mai, affecting the entire northern region of Thailand. The air pollution crisis significantly impacted the tourism industry in March, causing hotel occupancy rates to drop to 50% from the expected 60%, according to La-iad.

She emphasized the necessity for a comprehensive plan from the Thai government to tackle air pollution. While this might not directly affect local businesses, the contaminated air, high in PM2.5, poses significant health risks.

“The PM2.5 issue requires a nationwide approach that entails concrete and comprehensive plans from the government.”

Additionally, La-iad proposed that Chiang Mai could benefit economically and in terms of tourism with the establishment of an entertainment complex. This could potentially replace the unregulated underground gambling dens. However, she stressed the importance of stringent legal measures and regulations to mitigate any potential societal issues stemming from the casinos.

“However, stringent legal measures and regulations must be carefully implemented to prevent any societal problems arising from the casinos.”

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