Dark history to exotic delights: Cambodia and Thailand tourist strategy

In the competition for international tourists, Thailand and Cambodia employ contrasting strategies. While Thai PM Srettha Thavisin opts for traditional methods, Cambodia takes a darker approach, promoting visits to sites like the Tuol Sleng Genocide Museum and the Choeung Ek Killing Fields, synonymous with the Khmer Rouge era horrors.

Cambodia also plans a Khmer New Year festival, promoting the consumption of protein-rich fried insects.

Hotels and businesses in Cambodia are directed to display national flags and royal family images and ensure clear parking signage. Meanwhile, Thailand unveils a five-point marketing strategy focusing on positive experiences, Thai culture immersion, off-the-beaten-path destinations, and world-class events.

Thailand also aims for seamless travel within ASEAN with a proposed mini Schengen visa arrangement

Brian Williams, a UK-based travel expert, observes the differing approaches, noting Cambodia’s expansion beyond Angkor Wat and Thailand’s focus on user-friendly strategies. Thailand also considers extending government insurance coverage for foreign tourists involved in accidents.

In a diplomatic move, Defence Minister Sutin Klungsang declares war on PM2.5 pollution, sparking tension with Cambodia. Negotiations are underway between Thailand and Cambodia regarding overlapping border regions in the Gulf of Thailand. Sutin addresses public concerns about a meeting between Hun Sen and Thaksin Shinawatra, asserting no conflict of interest.