Staycation and Sleep Tourism: The new travel trend

Two new tourism trends, staycations and sleep tourism, are gaining significant popularity, according to an online travel platform.

Staycations involve short trips to nearby areas, emphasizing the enjoyment of hotel amenities like swimming pools, cycling, and spa treatments. Sleep tourism, on the other hand, focuses on traveling to relax and recharge, prioritizing sleep and relaxation in a different setting.

Neeranuit Traijakvanich, chairperson of Makalius Thailand Limited, the provider of this online travel platform, explains that these trends are especially popular among younger travelers who prioritize health and wellness.

“This group seeks hotels with comprehensive facilities and prefers traveling during the low season for a more tranquil experience.

“Hotel operators need to adapt their services to meet these travelers’ needs, focusing on rooms, activities, and food and beverages.

The room is the cornerstone of these new travel trends. Travelers demand clean spaces with adequate lighting, proper room temperature, and high-quality bedding. Quiet and serene environments are essential, and smart IT devices that enhance sleep quality are highly sought after. Large hotels should consider distinct zones for different room types, such as family and private rooms. Mid-sized and large rooms, from 35 square meters upwards, and private pool villas are particularly popular.

Activities within the hotel are crucial for these relaxation seekers. Options like muscle relaxation massages, yoga classes, sound healing, hydrotherapy, kayaking, and boxing are highly desired. Additional experiences, such as access to a library, a movie room, and cooking classes, also enhance the overall appeal.

Related:  The new travel trend

Food and beverage services are the third critical element. Since these travelers often dine in the hotel, varied food options from single dishes to buffets are necessary. Extended room service hours cater to guests who prefer in-room dining. Unlimited water and ice availability, though seemingly minor, greatly impacts guest satisfaction and is highly appreciated, reported The Nation..

“Creating promotions that align with these service formats is vital. For instance, package deals including all meals or activities are very appealing. Makalius collaborates with hotels to offer special packages, providing more choices for staycation and sleep tourism customers.”